What’s the bad word in associations? It’s probably not what you are thinking.
Associations are finally realizing that they are sales organizations and are now debating whether to have sales teams as a result. The technology around these sales teams is improving continuously, making the question a bit easier to answer for some.
On September 13th at 2pm EDT we’ll be live on Association Chat to help put this change into perspective for you, and it may just help sway you on the decision yourself. Wes Trochlil, president of Effective Database Management and the most published author on database management in the association market, will be our guest for this discussion.