Turning Your Org’s Continuing Education into a Competitive Advantage

We all know the value of education and just how important that can be to get to where you want in life, as well as with your organization. The more you and your employees know, the more your organization can grow – hopefully. How can organizations turn continuing education into a competitive advantage? That’s something we’ll be addressing on our next episode of Association Chat on Tuesday, October 18, at 11 am PDT/2pm EDT.

This episode will feature two guests who are very knowledgeable about this topic. Tracy King, Chief Learning Strategist at InspirEd, and Tom Morrison, CEO of Metal Treating Institute (MTI) Management.

About Tracy King

As Chief Learning Strategist & Founder of InspirEd, Tracy leverages her more than 16 years in the education industry for associations interested in increasing their relevance and revenue with meaningful live, online, and mobile learning programs. Tracy specializes in the intersection of learning science and technology. She’s a thought leader in education strategy and learning experience design. In addition, Tracy offers training to instructional design teams, content experts, and at conferences to promote leading edge practices developing learning experiences that make a measurable difference.

For more information about Tracy, you can follow her on Twitter at @TracyInspired

or visit www.inspired-ed.com or www.edthreads.com.

About Tom Morrison

Tom Morrison is a 1990 graduate of Florida State University with a B.S. in Finance.  He began his career in association management in 1995 as an Executive Vice President hired to assume the role of CEO of the Florida Automotive Industry Association.  In late 2005, Tom was hired by the Metal Treating Institute as  Executive Vice President to assume the role of CEO in 2008.  Tom has been instrumental in helping MTI drive growth in their member value proposition, trade show, annual conferences, online technical training, and use of technology.  Through Tom’s leadership and ability to embrace change, MTI’s net worth has grown over 1,000% since 2006.

In 2015, Tom became a Certified Life Coach and authored a new groundbreaking book on personal development called How to Get People to Scream Your Name and Beg For More.  The book shares the 4 components everyone needs to be focused on in their life to achieve the best quality of life possible.

Tom is a nationally sought after speaker on the topics of maximizing member value/engagement, marketplace disruption and personal development.

Tom is active in the Florida Society of Association Executives, Council of Manufacturing Executives, and American Society of Association Executives.  In 2012, due to peer recognition of Tom’s professionalism, business innovation, and passion, he was named the FSAE Association Executive of the Year.

Tom’s passion is inspiring people, professionals and companies to maximize their success in seizing the opportunities that are coming their way.  Tom is married and has three married children in their 20’s.

Find out more information about Tom by following him on Twitter @tommorrison or visithttp://www.heattreat.net/home or http://www.tommorrison.biz/


More information about this episode of Association Chat can be found here: http://associationchat.com
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