How Associations Tell Their Stories (& How It’s Changing)

Once upon a time, associations had one or two ways to tell their stories. Flash-forward to the year 2016, and now associations have tons of ways to tell their story. From newsletters to video to having to tell your story in 140 characters or less, #assnchat will have you covered with all the current trends.

Join us on October 25th at 2pm EDT, where we’ll be exploring How Associations Tell Their Stories (& How It’s Changing) in more detail.

Greg Melia (@gmeliaCAE), VP of Program Development for ITN Productions US Industry News,  will be joining us to answer the questions listed above and dive a bit deeper into the nitty gritty truth behind association storytelling and how it’s changing.

The chat will be live tweeted and as always, we encourage you to join in and ask your questions by using the hashtag #assnchat on Twitter.

Learn more about Greg Melia


Greg Melia, CAE is Vice President, Program Development for ITN Productions US Industry News.  ITN Productions is the creative and commercial arm of ITN, which has made the independent national news in Britain since 1955.  ITN Productions produces high quality creative content for the corporate, broadcast, digital and association sectors, including the live broadcasts of the English Football League; the International Emmy Award-Winning Dispatches: Escape from ISIS; and industry specific programs produced in conjunction with more than 30 associations around the globe.

Greg’s previous professional experience includes twelve years with ASAE, The Center for Association Leadership, culminating in Chief Member Relations and Strategy Development Officer; the post of director of the U.S. Chamber of Commerce’s Institute for Organization Management; serving as an organization development consultant to the United States Environmental Protection Agency, and as an inaugural staff member of the Ritz-Carlton hotel in Pentagon City, Virginia.

Greg is a specialist in leadership development, with a focus on the nonprofit community. He holds an undergraduate degree in psychology from The College of William & Mary, a master’s degree from the London School of Economics, and a graduate certificate in Creativity and Change Leadership from the International Center for Studies in Creativity at the State University of New York. Greg is a 1989 Coca-Cola Scholar; earned the CAE credential in 2004, was named a “Young & Aspiring Association Professional” by Association TRENDS in 2009, and was awarded honorary member in FARMHOUSE Fraternity in 2016.

Greg is a social media junkie, Scotch collector, and lifelong Patriots fan. He currently volunteers as a member of the Coca-Cola Scholars Alumni Board, where he chairs the Development Committee.

Find out more about Greg Melia by following him on Twitter @gmeliaCAE

More information about this episode of Association Chat can be found here:
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