When Social Media Goes Wrong! Horror Stories from the Trenches [March 1, 2011 Chat Topic]

It wasn't that big of a deal, she reasoned with herself. Everyone makes mistakes. 

Still, it wasn't the coolest thing in the world to have tweeted that the ACME Association of Associations (AAA) president had issued a, "pubic request for excited volunteers."

Oops
Today's Association Chat is all about the social media horror stories we've heard about, dealt with, and imagined. No matter how large or small, every size and type of business has encountered social media mistakes and handled them with varying degrees of success.

Our questions:

Q1. What is the worst social media gaffe/horror story you've heard of?

Q2. Is your organization prepared to handle a social media crisis? Why/Why not?

Q3. Who is ultimately responsible for a social media crisis at your organization?

Q4. How should organizations prepare themselves for social media problems?

Q5. True confessions: What is the worst social media crime you or a staff member has committed in present/past? 

This should be a fun chat...join in the conversation at 2 pm ET!

 

Full transcript of the chat here (courtesy of @adriennebryant): http://www.tweetdoc.org/View/9587/3-1-11-Associaton-Chat