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From Field to Future: Learning from the Eagles’ Loss to Elevate Association Marketing with AI

From Field to Future: Learning from the Eagles’ Loss to Elevate Association Marketing with AI

…when there are disappointing losses, sports teams analyze them to improve future performance. Teams use data and technology to understand their weaknesses and strategize for future games.

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Track These 3 Metrics Now to Improve Your Content

Looking at content metrics isn’t always fun. I won’t lie. Sometimes I dread looking at the analytics for my website, social media, and podcast. It’s like when I weigh after an indulgent weekend full of homemade apple pie and nachos. I suddenly regret every extra calorie and am filled with a desire to turn back time. Still. Sometimes, especially after…

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How David Lynch Can Make Your Research Better

Life is full of odd happenstances. For example, I’ve learned about two new measuring devices that I’d never heard about before over the past 24 hours. That’s weird, right? I think I can go for maybe an entire year or longer and not hear of any new kind of measuring implement, but over the past 24 hours from two different…

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Is This Your “Hire” Moment?

Whether you’re currently in job transition or think you might be soon, your survival instincts have likely kicked into gear. “How do I hold on to the job I have… or find a new one fast?”  Take a deep breath. Our societal “time out” is actually an ideal time to reflect on your career journey before taking the next step….

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Why Event Planners Need a Content Strategy

In a previous article, we discussed the different methods of creating an effective content strategy. However, I wanted to spend some more time elaborating on the “Why”, and the outcomes that can come about from having an effective content strategy.  Creating content may seem time-consuming or difficult, but if executed well, you can reap long term benefits.  Overall, the goal…

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Missing In-Person Conferences? This Tweet Won Twitter This Weekend

Are you missing in-person conferences? Want to recreate that same experience for yourself or a loved one? Well, thanks to one clever post on Twitter and hundreds of creative responses, now you can! On Friday, June 19, Twitter user Erin Conwell posted that her spouse was participating in a virtual conference for the next few days and what followed was…

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Content Strategy for Event Planners during COVID-19

So, we’re deep into a pandemic and we’re beyond the initial panic and pivot we’re facing as event professionals. We’ve initiated our crisis communications plan, shifted to a virtual event, and now what? We can try to shift to the new year, but we do not know when it’ll be safe to host events again. What else is there to…

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Building Trust in Community in 2020

Divided we fall, but united we survive. How can we expect something better to happen in our world, to solve big problems, if we feel disconnected from each other? Or when we can’t trust the institutions we’ve had in place to protect us for years?