David Allison

Guest Columnist

David Allison is a bestselling author, international speaker, and advisor to global organizations working in various sectors of the economy. He is the leading advocate for values-thinking as the new best-practice in organizations around the world.

His work has transformed philosophical conversations about shared human values into empirical data, so we can understand why people do things and how to change that behavior. His mission is to end the use of demographic stereotypes, and, quite simply, to change the way we look at the world.

He is the founder of The Valuegraphics Database, the first database that measures what everyone in the world really cares about, and he is the Director of the Valuegraphics Institute for Global Change, which gives data for free to large-scale humanitarian organizations.

His most recent book, We Are All the Same Age Now, was the global marketing and consumer behavior #1 best-seller within 24 hours of its release. INC Magazine named it one of the top ten Leadership Books of the year, and Kirkus Reviews called it “a genuinely original contribution to marketing literature.”

Douglas Coupland says “David can see the patterns in the noise and tell us what the real signal is,” and Dorian Carroll, the VP of Mobile Shopping for Amazon says “David knows how to understand, reach and motivate target audiences more effectively and efficiently.”