In this live-streamed episode of the Association Chat Podcast, host KiKi L’Italien sits down with Dana Freker Doody, Owner of Inktide Solutions, and Shameka Jennings, Principal and Chief Events Officer of EventsNoire to talk about Outsourcing Survey for Associations & Why it Matters.
About Dana Freker Doody:
Dana Freker Doody is a strategic trade show and marketing communications leader with more than 25 years of experience, including senior roles at The Expo Group and Juno. She is the founder of Inktide Solutions, a Dallas-based consultancy serving trade and professional associations as well as the brands that cater to them. Dana’s deep communications proficiency and broad trade show expertise are valued by clients seeking to deepen engagement, make change, increase value, and drive revenue. Dana has been a recognized thought leader across events, event tech, community building, marketing, human-centered design, hybrid events and trade shows. Dana’s work is rooted in curiosity; she holds degrees in journalism and history from Southern Methodist University. Dana enjoys comedy, books, margaritas and everyday adventures. Connect with her via LinkedIn or by email dana@InktideSolutions.com.
About Shameka Jennings:
Shameka Jennings is the CEO of EventsNoire and a nationally recognized event strategist known for designing impactful, inclusive, and unforgettable experiences. With over a decade of expertise, she helps purpose-driven brands and organizations turn gatherings into moments of connection, culture, and transformation. From intimate retreats to large-scale conferences, Shameka blends strategic clarity with soulful creativity using her signature IMPACT Framework. As a Fractional Chief Events Officer, she partners with teams who want more than logistics—they want meaningful, mission-aligned results. Her work is rooted in joy, intention, and execution that moves people and missions. When she plans, communities thrive.
Outsourcing Survey for Associations & Why it Matters
In a time of political turbulence and shrinking resources, how can associations and nonprofits remain agile, mission-driven, and impactful? On this episode, KiKi L’Italien dives into the latest findings from a groundbreaking outsourcing survey with two powerhouse voices in the industry: Shameka Jennings, CEO of EventsNoire, and Dana Freker Doody, founder of Inktide Solutions. Together, they explore what smart outsourcing looks like in 2025 — from event strategy to marketing to operations — and how association leaders can make bold, values-aligned decisions that future-proof their organizations. This isn’t just about cutting costs — it’s about amplifying impact.
Bring your questions. Challenge assumptions. Be part of the conversation that every association leader needs to hear on May 14, 2025, at 10:00 AM CT.
When: May 14, 2025, at 10:00 AM CT
Watch Live: LinkedIn link
Stay tuned for strategies that will inspire your next campaign!
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