In this live-streamed episode of the Association Chat Podcast, host KiKi L’Italien sits down with Lucas McCann, President & CEO of Core Affinity, to talk about What Works (and What Doesn’t) in Association Growth & Engagement.
About Lucas McCann:
Lucas McCann is a seasoned entrepreneur with over 22 years of experience in the association industry. Throughout his career, he has founded and led four companies, collaborating with more than 1,000 associations to develop program offerings, enhance revenue streams, optimize marketing strategies, and foster industry relationships.
Currently, Lucas is at the helm of Core Adventures, a family of brands dedicated to providing comprehensive solutions for associations. Core Adventures offers services such as membership sales and recruiting, member retention strategies, engagement initiatives, affinity program management, and expert consulting. The company’s portfolio includes Big Red M, specializing in association sales, research, and consulting, and Core Affinity, which focuses on affinity solutions to boost non-dues revenue and member engagement. Lucas also hosts the “6 Degrees of Associations” podcast, a platform that promotes industry connections and provides valuable insights into association management.
His expertise encompasses leadership, organizational culture, revenue growth, member engagement, and navigating challenges within the association landscape.
What Works (and What Doesn’t) in Association Growth & Engagement
Are your association’s strategies actually working—or are they just keeping you busy? In an industry filled with revenue models, engagement tactics, and membership initiatives, knowing what truly drives success can mean the difference between growth and stagnation.
On this episode of Association Chat, host KiKi L’Italien sits down with Lucas McCann, a seasoned entrepreneur who has worked with over 1,000 associations to optimize programs, enhance revenue, and build lasting member relationships. As the leader of Core Adventures, Big Red M, and Core Affinity, Lucas has a front-row seat to the biggest challenges—and most effective solutions—for associations today.
From what makes affinity programs profitable to the engagement strategies that actually retain members, Lucas breaks down the common pitfalls associations face and how to navigate them successfully. If your organization is ready to cut through the noise and focus on what truly works, this is a must-listen conversation.
Join us on Wednesday, April 16, 2025, at 1:00 PM ET to uncover the insights that could transform your association’s future.
When: Wednesday, April 16, 2025 at 1:00pm ET
Watch Live: LinkedIn link
Stay tuned for strategies that will inspire your next campaign!
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