Upcoming Event: “The Price is Right: Helping Associations Find Financial Resilience”

Join us on Monday, May 20, 2024, from 2:00 PM to 3:00 PM ET for a compelling live episode of Association Chat, hosted by KiKi L’Italien. We are excited to feature Dr. Michael Tatonetti, a renowned Certified Association Executive and Certified Pricing Professional. Dr. Tatonetti, the author of Pricing for Associations, brings a wealth of knowledge and expertise to one of the most pressing issues in the nonprofit sector—pricing strategy.

This episode discusses the balance between setting prices and sustaining an association’s mission. Dr. Tatonetti will illuminate his proprietary framework, which has successfully aligned pricing with value for numerous associations. This framework not only supports financial sustainability but also enhances member engagement and retention.

Why is this discussion critical? Because in the challenging financial landscape facing today’s associations, the strategy behind pricing can significantly impact your organization’s ability to innovate and serve your community effectively. Whether your goal is to refine your current pricing strategy or to better understand its broader impact, this interview will equip you with actionable insights and proven solutions to enhance your association’s financial resilience.

We invite all association professionals—whether involved in membership, education, sponsorship, events, or marketing—to tune in. Learn how strategic pricing is a necessity AND a driver of success!

For more details and to register for the live broadcast, please visit https://www.linkedin.com/events/priceisright-helpingassociation7195823762628362240/theater/.

What are some key challenges or questions you’re currently facing in your association’s pricing strategy? This could help us tailor the discussion to be even more relevant to your needs during the live session!